Every two weeks, a clue was released at noon until the 10th and final clue. Here was the release schedule:
- March 3
- March 17
- March 31
- April 14
- April 28
- May 12
- May 26
- June 9
- June 23
- July 7
Created to increase tourism to the small town of Newton Falls, local businesses contributed significantly to increase the cash portion of the prize as the hunt gained popularity.
